Lottery’s logo in Olympics ad not approved by lottery officials


LITTLE ROCK — The Arkansas Scholarship Lottery is not an official sponsor of the 2012 Olympic Games despite an ad on a Little Rock TV station’s website that appears to link the lottery and the Olympics, a lottery spokeswoman said Thursday.

A banner ad that was on the left and right sides of each page of KARK-TV’s website as late as Thursday evening contained an image of London, the logo of the 2012 Olympics and the logo of the state lottery. Julie Baldridge, spokeswoman for the lottery, said the program’s logo was placed in the ad without the knowledge or approval of lottery officials.

“We were unaware that this had been there, and we’ve had a conversation with them about checking with us about using the lottery name without us being aware of it,” Baldridge said.

Staff members at KARK, the Little Rock affiliate of NBC, which is broadcasting the Olympics, said the lottery bought advertising space on the site and that as a bonus the station also used the lottery’s logo in its banner ads promoting the Olympics.

KARK general manager Mike Vaughn said that although the lottery is not an official Olympic sponsor, the placement of the lottery’s logo seemed appropriate from the station’s perspective.

“They’re supporting our coverage, on a local level, of the Olympics,” he said.