Trotter expands business to El Dorado

EL DORADO – The Trotter family of Pine Bluff, owner of Trotter Ford, Lincoln and Toyota franchises, on Friday expanded their operations by purchasing two El Dorado dealerships.

Trotter Auto El Dorado LLC, incorporated June 8 by H. Ford Trotter III, became the operator of the Nissan, Chrysler, Dodge and Jeep dealerships purchased from the Murphy family led by Michael Murphy.

Trotter declined to reveal the purchase price.

He said the acquisition involved two locations – the Nissan franchise at one site and the Chrysler, Dodge and Jeep dealerships at a second site – that will be consolidated into one location.

“We are excited to be in El Dorado,” Trotter told The Commercial after Friday’s closing.

H. Ford Trotter III is president and general manager of the family’s Pine Bluff dealerships, while his father, Henry F. Trotter Jr., is chairman of the board.

Ford Trotter said Kirk Crisalli, who has served as new vehicle manager for the Pine Bluff Ford dealership, has been named general manager of the El Dorado operations.

The Trotter family has been in Pine Bluff since the mid-1930s when Ford’s grandfather, H.F. Trotter Sr., moved here from Monticello and acquired the Ford dealership.

The Trotters acquired the Lincoln-Mercury franchise in 1992 (Ford Motor Co. has since dropped the Mercury line) and the Toyota franchise in 1997.

Ford Trotter said several months ago that he was interested in acquiring other dealerships should they become available in solid markets.

Henry Trotter said he was also looking for additional dealerships to acquire. Having worked with a Depression-era father, he added the caveat that the dealerships “must be able to generate income and operating expenses.”