Pine Bluff National Bank will become Relyance Bank, it announced Thursday night.
In a news release, the company said the move is a “name change only.”
“The ownership, management and staff of the bank will not change and customers will not be affected,” the release said. “Customers should continue to use their Pine Bluff National Bank checks, debit cards and other PBNB branded bank forms until they receive new rebranded items.”
According to the news release, bank president and CEO Chuck Morgan said the bank made the decision to change its name to better position the bank for growth and to serve a broader base of customers in Arkansas.
“Our name and logos have served us well for almost 50 years, but today we are proudly rebranding ourselves for the future,” Morgan said in the release. “We believe our new brand, Relyance Bank, best represents who we are, who we have always been and who we will always be from here forward. We are people you can rely on.
“Our name may be new, but our commitment to Pine Bluff and Jefferson County remains the same,” he continued. “In fact, the oak leaf that is part of our logo is a symbolic reminder of our roots here in Jefferson County, and also represents our commitment to growth in the future.”
“Change is one thing in life that is a certainty,” Morgan said, “but our commitment to Jefferson County and our customers is still the same. We have been, and will continue to be an organization our customers can rely on — now and into the future.”
The bank has $400 million in assets and is owned by Jefferson Bancshares, Inc. which also owns Hot Springs Bank & Trust. Its serves the communities of Pine Bluff, Redfield, Star City and White Hall.