The Girl Scout Cookie Program began Saturday with a new look for the new century of Girl Scouting.
For the first time since 1999, all boxes of Girl Scout Cookies have a new look and new purpose — to elevate the significance of the Girl Scout Cookie Program, a $790-million girl-led business. The iconic Girl Scout Cookie package showcases the five financial literacy and entrepreneurship skills that the Girl Scout Cookie Program teaches girls — skills that will last them a lifetime: goal setting, decision making, money management, people skills, and business ethics.
The decision to update the package came about in 2010 as part of an overall brand refresh in advance of the organization’s 100th anniversary on March 12, 2012. The package needed to be more contemporary to reflect the new brand identity and to embody the spirit of Girl Scouting, while showing customers how they can reconnect with the organization. GSUSA partnered with the New York office of Anthem Worldwide, the brand development division of Schawk, Inc., to redesign the packaging to inspire consumers and engage them on the important role that Girl Scouts plays in the girls’ lives.
The final package design captures moments that show the power of girls working together as they engage in activities like greening a park, volunteering at a soup kitchen, and travelling to Paris. In highlighting such activities, the new boxes defy the conventional understanding of what Girl Scouts do while staying true to the organization’s heritage through the inclusion of the Trefoil logo and educating the consumer on the five skills that girls develop through participation in the Cookie Program. The Girl Scout Cookie package also features the GreenPalm logo, which speaks to the organizational commitment to addressing conversation and sustainability concerns related to Girl Scout Cookies.
While Girl Scout Cookies have become a familiar part of American culture, the sale of cookies has helped girls have fun, develop valuable life skills and make the world a better place by helping to support Girl Scouting in their communities. The value of Girl Scout Cookies extends far beyond what you see – these cookies can help provide aid to flood victims, small comfort to the terminally ill and lifetime bonds for girls in the program. Girl Scout Cookies help girls discover, connect and take action in their community.
The Girl Scout Cookie Program will run throughout the Girl Scouts – Diamonds of Arkansas, Oklahoma and Texas Council through March 14. Anyone interested in ordering but not sure of a Girl Scout Troop nearby can contact the council at 800-632-6894. All Girl Scout Cookies are $3.50 per box and proceeds support girls in a variety of ways. To find out more about these iconic cookies, visit www.girlscoutcookies.org.
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Girl Scouts – Diamonds of Arkansas, Oklahoma and Texas serves close to 18,000 members and encompasses all counties in Arkansas except Crittenden, includes Adair, LeFlore and Sequoyah counties in Oklahoma as well as Bowie and Cass counties in Texas. Girl Scouting builds girls of courage, confidence and character, who make the world a better place.