Editor, The Commercial:
Ladies and gentlemen, I implore you not to spend $175,000 on research and packaging. We the citizens who live here need to see our leaders working to improve our realities not our perceptions.
As a resident who’s lived in Pine Bluff and been involved in Pine Bluff for over 35 years, I assure you that many of us realize the good and great attributes of this storied city. Without any fanfare, I will tell you that there was a time when a study or research or slick marketing would make a difference in the “perception,” but that time has long since passed.
Anyone who reads or hears news will attest to abhorrent, blatant crimes that occur in other places. The difference has been that other communities have not allowed crime and negativity to define them. Civic and business leaders have put their boxing gloves on and have fought back. That has not happened here over the last 25 years, and now $175,000 worth of research and marketing will not cut it. It’s going to take improving some realities.
We need to seek out partnerships with civic groups, service groups, college groups, business groups and faith-based groups. There are many people who want to see new realities, not new research.
Ladies and gentlemen, we are at a point where the most important perception is the one that we have of ourselves. Your proposal of spending $175,000 for marketing and research has no public support.
Don L. Scott