Third round of layoffs at Acxiom begins

LITTLE ROCK — A third, and likely final, wave of layoffs at Little Rock-based Acxiom Corp. began on Wednesday as the database marketer continued its push to realign its work force to meet changing industry demands.

Acxiom indicated in November it would cut its overall labor force by March in an effort to save $20 million to $30 million annually. The company has been investing in new products and services geared towards more sophisticated consumer data collection and target marketing via the Internet as some of its traditional, core business silos have seen declines in revenue and profitability.

Fewer than 200 workers nationwide are part of this round of layoffs, with around 100 in Arkansas, according to Talk Business. Some workers are home-based and not necessarily employed at the company’s Little Rock or Conway operations.

A smaller contingency of upper management personnel were let go last year after Acxiom announced its “restructuring program,” and some middle management cuts were made in January.

“As communicated in our last earnings call, Acxiom has embarked upon an initiative to increase efficiencies and further improve performance,” Ines Gutzmer, Acxiom’s director of corporate communications, said in a statement. “This is a company-wide, multi-phased approach, and our goal is for all associated actions to be completed by the end of this fiscal year. We are on track to meet this timeline, and we hope to provide an update as soon as the process is completed.”

Acxiom’s fiscal year ends March 31.